Doncafé crowdsourced stand-out packaging for a coffee mix range in Serbia & Romania!
Doncafe´ wanted to refresh its sachet & box packaging to help their coffee mixes stand out on a very crowded shelf. From a design perspective, the brief to the eÿeka community was to focus on the brand’s unique sensual and indulgent experience.
The eÿeka - Doncafé winning idea was ...
In 3 weeks, ending in early January 2014, the marketing team received 72 ideas from 25 countries.
The winning idea, from an American professional graphic designer, combined bold, clean design elements, rich & sensual texture and a clear range architecture that really popped on-shelf.
As an independent initiative after the contest, the Doncafé team asked the winner to collaborate directly with them & their pack Agency to finalize the artwork. The eÿeka winner gladly accepted the final mission.
New Doncafé packaging was launched in 2014!
By September 2014, in just 9 months, Doncafé shipped the coffee mixes with the new sachet & box designs to retail across Serbia & Romania.
“The number of submissions and the quality of the work delivered was truly impressive and far above our expectations. I congratulate the winner for being the best of the best!”
Marketing Director, Strauss Group Adriatic
Doncafe´, one of Serbia’s leading coffee brands, is owned and marketed by Strauss Coffee, the 5th largest coffee maker in the world. Strauss Group is headquarted in Israel, where it is the largest food company.
Eÿeka is thrilled to be part of this Doncafé Success Story!
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