SK-II was looking for new, fresh ways to bring its #ChangeDestiny platform to life, so instead of using the traditional means, it decided to turn to young consumers directly and to co-create that messaging with them.

OVER 1,000 PACKAGING, RETAIL & COMMUNICATION IDEAS TO MAKE YOUNG CONSUMERS ATTUNE TO THE SK-II BRAND

DAILY CLUB, the top brand of the tea bag category in Japan, expects to be challenged by the competition of other beverages and formats in the next years. After redesigning its DAILY CLUB packaging in order to remain attractive, the company sought to refresh its brand image and increase brand awareness. DAILY CLUB also wanted fresh and creative ways to talk about the tea drinking culture in Japan, and engaging creative Millennials from across the globe was an opportunity to do so.

PR value more than six-fold the initial investment

In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop in sales. To address these complaints the company brought back the old formulation to give consumers the cheesy, creamy pasta snack they know and love. To re-gain the trust of consumers, the brand needed to communicate this change to their target market in a cut-through and engaging way.

A 20% increase in baseline UPS across the core SKUs

In June 2014, the world’s favorite coffee brand launched a new global communication platform and a unified look and feel, characterized by a red accent across all products in the 180 countries where it is sold. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ desire for NESCAFÉ for now and the next decades. NESCAFÉ challenged the eÿeka community to submit videos based on the “It all starts with a NESCAFÉ” brand platform.

Friso Gold, a formulated milk powder brand for children, was looking to bring its “to do v. today mums” campaign to life with engaging brand videos that remind mothers of the importance of being fully in the moment with their children. The videos needed to create “talkability” among mothers online around the campaign.

ROMI: 4,500,000 impressions on Facebook and twice more shares than the TVC

For biological reasons, women are more exposed to AIDS and sexually transmitted diseases than men. But when we talk about prevention, the first thing than comes to mind is the male condom, but few people have heard about the female condom, the only woman-initiated method available that offers protection from sexually transmitted infections. AIDES, a leading HIV/AIDS organization in Europe, wanted to make people change their mind about the female condom.

ROMI : Over 30,000 Views Without Any Media Investement

Through its “Declare Independence” campaign, Australia Post was looking to grow awareness of its products and services tailored for young people (aged 14-24 years) and to position the brand as a destination for young people to tend to life matters. As a mean to activate the campaign on social media, Australia Post wanted to create creative, fresh and relevant video content that would resonate with young social media users.

ROMI: Video engagement well above industry benchmarks

Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. It is becoming increasingly more challenging for the brand to communicate these feelings in an ever-original fashion, to keep the brand fresh and current.

ROMI: 6 million online mentions with 92% cost saving efficiencies

Carrefour wanted to celebrate its 20th anniversary in Turkey by creating a yearlong campaign that would strengthen its emotional bond with consumers and remind them of the CarrefourSA family experience of yesterday, today and of tomorrow.

Milo is a chocolate malt drink popular in Singapore. As a brand people grew-up with, it was looking to reinforce its bond with consumers.

Nestlé Singapore and its agency Mindshare devised a campaign titled “Me & My Milo”, calling for consumers to share their personal Milo stories and showcase how they still enjoy it today.

ROMI: 1.8% increase in market share

With limited A&P budget, Schick Quattro was looking to target young men online to reinforce its association with "titanium" and dramatize the difference it can make, to drive user engagement and sharing.

ROMI: lowest cost-to-conversion of 54% v. historical average

KLM was looking to promote its one-stop mobile travel service to a young, tech-savvy audience across Asian markets. The brand was looking for original videos that would create online buzz.

ROMI: 1.2 MILLION VIEWS, 42% OVER-DELIVERY

To support the launch of the new Nokia N9 phone, Carat was looking to engage consumers online around a key feature: the swipe. We invited our community to dramatize the swipe by creating fresh and humorous videos showing a real-life swipe. When shared on Facebook, eÿeka’s videos achieved the highest viewership and conversion rate of the campaign.

ROMI: +108% in video play