Social Content
It is hard to cut through the communication clutter and most agencies struggle to move from commercials to social content. You can boost your return-on-media-investment when you create, predict and amplify social content by engaging consumers as creators.
Co-creation with consumers will allow you to tell your brand story through original, authentic video or print. The project output is of sufficient quality to be ready for amplification.
Learn how eYeka helped leading brand boost their media ROI, achieve high volume of mentions, outperform industry average on CTR and VTR as well as lower their cost to conversion.
Bringing SK-II’s Brand Destiny to Life by Involving Millennials
SK-II was looking for new, fresh ways to bring its #ChangeDestiny platform to life, so instead of using the traditional means, it decided to turn to young consumers directly and to co-create that messaging with them.
OVER 1,000 PACKAGING, RETAIL & COMMUNICATION IDEAS TO MAKE YOUNG CONSUMERS ATTUNE TO THE SK-II BRAND
As a brand, building up this network of young consumers is going to be critical as a strategy in the future.
SK-II Global Lead for Digital, CRM and eCommerce, P&G
Refreshing the Image of Daily Club Tea with a Creative Video Campaign
DAILY CLUB, the top brand of the tea bag category in Japan, expects to be challenged by the competition of other beverages and formats in the next years. After redesigning its DAILY CLUB packaging in order to remain attractive, the company sought to refresh its brand image and increase brand awareness. DAILY CLUB also wanted fresh and creative ways to talk about the tea drinking culture in Japan, and engaging creative Millennials from across the globe was an opportunity to do so.
PR value more than six-fold the initial investment
We are delighted with the campaign, collaboratively managed by ADK and eYeka. We did not expect our DAILY CLUB brand to unleash so much creativity from across the globe, but it was worth it as the campaign had a massive impact among our target market.
General Manager, Planning & Administrative Division, Mitsui Norin Co., Ltd.
Winning The Hearts Of Millennials Back Through Engaging Video Content
In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop in sales. To address these complaints the company brought back the old formulation to give consumers the cheesy, creamy pasta snack they know and love. To re-gain the trust of consumers, the brand needed to communicate this change to their target market in a cut-through and engaging way.
A 20% increase in baseline UPS across the core SKUs
The engagement results surpassed industry benchmarks and we have started to see a turn around with our sales performance.
Brand Manager, Mondelez international
Getting fresh, high-quality video content to connect NESCAFÉ with Millennials
In June 2014, the world’s favorite coffee brand launched a new global communication platform and a unified look and feel, characterized by a red accent across all products in the 180 countries where it is sold. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ desire for NESCAFÉ for now and the next decades. NESCAFÉ challenged the eYeka community to submit videos based on the “It all starts with a NESCAFÉ” brand platform.
All the contributions presented interesting interpretations to our challenge, and the winning entries are outstanding videos that really capture the essence of NESCAFÉ
Global Head of Digital & Media, NESCAFÉ
Creating Social Media "Talkability" Among Mothers With Video Content
Friso Gold, a formulated milk powder brand for children, was looking to bring its “to do v. today mums” campaign to life with engaging brand videos that remind mothers of the importance of being fully in the moment with their children. The videos needed to create “talkability” among mothers online around the campaign.
ROMI: 4,500,000 impressions on Facebook and twice more shares than the TVC
The winning video, used on our social media channels, performed very well against our benchmark video and we are delighted with the overall project output.
Senior Brand Manager, Dutch Lady Milk Industries
An Impactful, Award-Winning Campaign To Promote Female Condoms
For biological reasons, women are more exposed to AIDS and sexually transmitted diseases than men. But when we talk about prevention, the first thing than comes to mind is the male condom, but few people have heard about the female condom, the only woman-initiated method available that offers protection from sexually transmitted infections. AIDES, a leading HIV/AIDS organization in Europe, wanted to make people change their mind about the female condom.
ROMI : Over 30,000 Views Without Any Media Investement
We are very proud of this campaign and the Grand Prix du Brand Content award, which rewards all the women within AIDES who have pushed this project
External Communications Manager, AIDES
How Australia Post engaged young consumers online through social videos
Through its “Declare Independence” campaign, Australia Post was looking to grow awareness of its products and services tailored for young people (aged 14-24 years) and to position the brand as a destination for young people to tend to life matters. As a mean to activate the campaign on social media, Australia Post wanted to create creative, fresh and relevant video content that would resonate with young social media users.
ROMI: Video engagement well above industry benchmarks
Our campaign, which performed very well on social media with video completion rates above industry standards, has delivered some great cost efficiencies and engagement results for Australia Post.
Digital Marketing Manager, Australia Post
Interpreting Coca-Cola’s energizing refreshment
Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. It is becoming increasingly more challenging for the brand to communicate these feelings in an ever-original fashion, to keep the brand fresh and current.
ROMI: 6 million online mentions with 92% cost saving efficiencies
La calidad ha sobrepasado nuestras expectativas. Esto ha tenido un efecto expansivo en la forma en que hacemos las cosas en nuestra organización, le forma en que accedemos a los conceptos creativos y a las ideas frescas.
Director de IMC de Coca-Cola
Celebrating Carrefour SA's 20th anniversary in Turkey
Carrefour wanted to celebrate its 20th anniversary in Turkey by creating a yearlong campaign that would strengthen its emotional bond with consumers and remind them of the CarrefourSA family experience of yesterday, today and of tomorrow.
I am really delighted by the quality of the work that has been delivered by eYeka’s community. It has been above my highest expectations.
CMO, CarrefourSA Turkey
Creating social content that moves market share
Milo is a chocolate malt drink popular in Singapore. As a brand people grew-up with, it was looking to reinforce its bond with consumers.
Nestlé Singapore and its agency Mindshare devised a campaign titled “Me & My Milo”, calling for consumers to share their personal Milo stories and showcase how they still enjoy it today.
ROMI: 1.8% increase in market share
Working with eYeka has allowed us to take our campaign further than we had ever expected. This has resulted in truly commendable, award-winning work that not only moved the general public but our brand’s market share as well.
Manager, Mindshare
Boosting Schick's ROI with "titanium-grade" videos
With limited A&P budget, Schick Quattro was looking to target young men online to reinforce its association with "titanium" and dramatize the difference it can make, to drive user engagement and sharing.
ROMI: lowest cost-to-conversion of 54% v. historical average
Los videos co-creados de eYeka ofrecen enfoques inesperados y creativos, aun desempeñando fuertemente contra nuestros KPI de campaña.
Director del Segmento Men’s & Shave, Energizer Asia Pacífico
Boosting awareness of KLM’s mobile services through social videos
KLM was looking to promote its one-stop mobile travel service to a young, tech-savvy audience across Asian markets. The brand was looking for original videos that would create online buzz.
ROMI: 1.2 MILLION VIEWS, 42% OVER-DELIVERY
The combination of crowdsourced videos and social seeding seemed to have hit all the right notes with our target audience, resulting in a very successful campaign.
Head of e-Commerce Hub, APAC
Driving consumer engagement on social media with the Nokia N9
To support the launch of the new Nokia N9 phone, Carat was looking to engage consumers online around a key feature: the swipe. We invited our community to dramatize the swipe by creating fresh and humorous videos showing a real-life swipe. When shared on Facebook, eYeka’s videos achieved the highest viewership and conversion rate of the campaign.
ROMI: +108% in video play
The user generated content far surpassed expectations and performance metrics in terms of Social Reach and Engagement. It just goes to show the power of content fueled by users.
Digital Media Manager, Carat Dubai
Growing the viewership of Listerine’s Youtube channel
In 2012, Listerine launched a major TVC campaign in the UK called Mouth v. Life, which was supported with a significant investment in a dedicated Listerine Youtube channel. Creative agency JWT was looking to extend the campaign by creating new, diverse consumer-created content to continue driving YouTube channel views, with the objective of getting at least an additional 500,000 views.
ROMI: 2nd most watched video on Listerine's youtube channel
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