eÿeka's Creative Techniques
Use your creativity to the fullest!
At eÿeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!
The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.
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My personal experience teaches me to never give up. Even if you lose a contest, always try to look at the bright side. Loosing does not only mean failure, it is also a new experience to add to your own knowledge and it sometimes shows you what you should and should not do.
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We must persevere and ask ourselves the right questions. Rather than asking "Why did I not win?” I asked myself the question "Why did they win?" Try to understand what the jury liked in the winning entries: Is this the idea? The quality? And try to go in that direction.