eÿeka's Creative Techniques

Use your creativity to the fullest!

At eÿeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.

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Generating ideas

A must read to think creatively.

Technique N°1

menos de 1 minuto read

Re-Phrasing the issue

How adding 3 words will help you focus on the key challenge.

Technique N°2

menos de 1 minuto read

Shake the words

How switching words will help you open your mind.

Technique N°3

2 minutos read

Being schizophrenic

How changing your point of view will open a new world of ideas!

Technique N°4

1 minuto read

Define your problem’s limits

How defining the problem boundaries will help you handle the challenge!

Technique N°5

1 minuto read

Question your challenge

How easy it is to cover your problem with questions!

Technique N°6

1 minuto read

We must persevere and ask ourselves the right questions. Rather than asking "Why did I not win?” I asked myself the question "Why did they win?" Try to understand what the jury liked in the winning entries: Is this the idea? The quality? And try to go in that direction.