Samsung: Introducing Quantum Dot La convocatoria ha terminado
eÿeka Express

We thought the personification of the dot was brilliant, the firefly analysis makes it real and easier for consumers to understand. We think this angle really has potential - it would allow consumers to care more about the benefits of Quantum Dot and associate it only with Samsung. Thank you very much!

We really like the emotional connection this one, the idea that seeing more detail allows you to see more emotion was very well received. Thank you very much!

We really liked the idea of mixing real with TV and emotions. Interesting execution too, one that is more playful than the TV category norm and we could imagine social media opportunities (snapchat, vine etc.) and alternative executions in a short format. Thank you very much!