How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?
All across the world, across different cultures and nationalities, families celebrate traditional occasions that hold meaning and symbolize the rich histories of their past, along with great hope for what is to come. Family is at the heart of these celebrations and it is a time to show love, respect, and care through thoughtful gifts, good deeds and family reunions. Young people feels a certain tension in wanting to be a part of traditional family get-togethers and the pressure of rituals and formalities they are expected to do?
Pepsi understands this tension and wants to unlock excitement for young people by doing things differently during these traditional occasions.
How can you help Pepsi disrupt boring tradition and make it an indispensable drink of choice at traditional family gatherings and occasions?
Format: 1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).