Pepsi Celebration La convocatoria ha terminado
eYeka Express

Descubre los resultados de la convocatoria Pepsi Celebration


Desafío

Resumen de la convocatoria

How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?

Help Pepsi excite and disrupt young people’s views of reunions and make it their indispensable drink of choice at family get-togethers.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

Lee el Brief completo

3 Ganadores 53 Contribuidores 101 Creaciones Aceptadas 29 Países 7 Idiomas
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Pepsi Pepsico

Dear eYeka creative community,

Thank you so much for all of your creative ideas. From your submissions, we have identified diverse directional approach for our client Pepsi to fine-tune and structurize their communication campaign.

The 3 winning entries we have selected here are the top ones that best fit client's strategy in the future. It does not mean that the others are not good. Some of them go in a very niche way, which promise new and distinctive platform in the future.

Once again, many thanks for your contribution. We hope to receive your further submission in the next projects with eYeka.

Cheers,

Khanh Tran

Ganadores Premio del Jurado

Selección de Pepsi

brucedsilverman
brucedsilverman #1 Premio
brucedsilverman 210.040 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Estados Unidos

#1 Premio de 1.500 € para Upside-Down Traditions

Loved working on this challenge! I felt confident I had a pretty strong concept with some legs to it and I'm glad the judges did too. Thanks for another great opportunity.

I love the idea of Pepsi encouraging young and old generation to exchange stories/ knowledge so that they can understand and appreciate the values of each generation. It is such a creative way to make the visualization to be more human centric, promising high relevancy to audience.

Pepsi
juansebastianecheverri
juansebastianecheverri #2 Premio
juansebastianecheverri 826.300 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Colombia

#2 Premio de 600 € para The best of both worlds / Food

I'm very happy and very thankful with Pepsi and eYeka for let me being part of this contest. I really enjoyed the brief and the time spent creating ideas. It's great to play and have fun with a brand that's part of your life and that matches your favorite food, like I have the pleasure to do. I hope to see another Pepsi brief soon and thanks again for happy moments like this.

In this idea, food represents different family member worlds that thanks to Pepsi, share the same space, each one bringing the things they like and being proud of their own signature. I truly like the way Pepsi can become an essential part across generations.

Pepsi
oceanomare
oceanomare #3 Premio
oceanomare 838.150 Puntaje Creativo
  • Diseño Gráfico
  • Animación
  • Escritura creativa
Italia

#3 Premio de 400 € para Family

I enjoy the idea of Pepsi transforming its packaging via generations. Pepsi is a a common language/ a connecting point, but not superficially, but really connects souls & hearts.

Pepsi

Comunidad Pepsi Celebration

Conoce a todos los participantes creativos de la convocatoria

53 Participantes