Augmented Reality Living La convocatoria ha terminado
eYeka Express

What would you like your life to look like, in full augmented reality?

Comienzo 11 de marzo de 2016 Fin 20 de marzo de 2016 23:59 UTC Deliberación Resultados mayo de 2016
Comienzo
11 de marzo de 2016
Fin
20 de marzo de 2016 23:59 UTC
Resultados
abril de 2016
Brief

Contexto

Imagine a world where both your digital and physical experiences are connected, a seemingly seamless transition, made possible simply by donning a head-worn augmented reality device that looks sleek and is easy to wear, and capable of being mobile so you can use it at home or when you’re out and about. What does that world look like?

A big technology company is keen to tap into your creativity and to see how leveraging augmented reality could enhance your life.

Desafío Creativo

Show us your vision of the future and the wonderful and exciting things you could do with an augmented reality device.

Think about the following when you’re imagining your own augmented reality:

  • In what scenarios would this be most exciting and useful for you to use? How often would you use/wear it?
  • Think about how it could transform key aspects of your life like shopping, health, entertainment travel, social/connecting with others, and do it in a new way.

Please answer these four quick questions in the template provided:

  1. Where would you wear it?
  2. What would you do with it?
  3. How often would you wear it?
  4. What would your augmented reality device look like? We are not looking for a new product innovation from you but a few words to describe the device, for example, would it be lightweight?

We are looking for interesting and unique scenarios where you’d want to experience augmented reality in your life. Try to think of new and interesting ways that’s different from what we currently do.

As we are looking for ideas for a head-worn device, mobile augmented reality ideas using mobile phones, tablets or any other handheld device will not be accepted.

Consejos

Te damos estos ejemplos para que te hagas una idea de lo que espera el cliente. Por favor, no lo uses en tu presentación, de lo contrario, será rechazada.

Example of a good idea: A pair of augmented reality glasses with photochromatic lenses that adjust to changing light levels so you can use them indoors or in the sunshine. Because they’re so versatile, you take them shopping. Because of it’s connected technology, you’re able to compare prices of products from different stores so you know that you’re getting the best deals. And because you’re able to manipulate the products virtually, you’re able to compare details of what you see virtually and in real life before you make your final purchase. Because the device sits on your head, your hands are free to explore new items in the store vs. having to interrupt your experience by using a phone to find information.

Example of a bad idea: A head-worn device that’s bulky and needs to be connected to a power source or a computer, and a teenage boy playing computer games with it. While this scenario is feasible, we want to understand why the game is enhanced by augmented reality vs. without – as well as some thought into how the device should feel if the gaming experience is truly enhanced. Plus gaming is a frequently thought of example, can you think of other things that are not as mainstream or typical?

Premios

Premio del Jurado

  • #1 Premio 1.500 €
  • #2 Premio 600 €
  • #3 Premio 400 €

Formato

One poster with a tagline and a short paragraph of text, using the template (max 1 page PDF).

Criterios de Selección

We are looking for a creative and compelling visual and thoughtful reflection on how you feel about augmented reality and how you’d like to experience it in your daily life. The quality of the visual is less important than your insights, moment and thoughts about it, but your visual needs to be original, something that you have created yourself.

Pautas

Pautas para esta convocatoria

  • Use this template for your submission: here
  • Entries must be in English only.
  • We are looking for ideas for a head-worn device only; mobile augmented reality ideas using mobile phones, tablets or any other handheld device will not be accepted.
  • Please answer the four mandatory questions in your submission.
  • Entries must be your own creation, illustrations or photography. Do not use stock photography. If you submit photography, you must have the explicit consent of the people portrayed.
  • You can learn more about Augmented Reality here: 

  • Microsoft Hololens – Transform your life through holograms
  • A vision of the future through immersive 3D glasses, by Atheer
  • The use of third party elements is not allowed in this contest. You cannot use any materials from the Internet in your entry.

Pautas estándares de eYeka

  • No muestres ningún dato personal en la presentación (nombre, número telefónico, dirección de e-mail, etc.)
  • Mantén una versión de alta calidad en tu creación para ser utilizada en caso de ser seleccionado ganador.
  • Tu presentación debe ser tu propia creación para ser considerada en la convocatoria.
  • Debes obtener una autorización escrita de cada uno de los autores y actores que hayan participado en el vídeo.
  • Si has utilizado obras (música, fotografías, diseños, etc.) de otros autores, indica en la descripción del medio utilizado si la música y/o las imágenes empleadas son de tu propia creación e incluye enlaces a la licencia que te otorgue los derechos de uso de dicha música o imágenes.
  • eYeka te pedirá que proveas pruebas escritas o una copia de todos los documentos escritos confirmando la autorización a eYeka y a sus clientes para utilizar los medios según los términos de las Reglas del concurso.
  • Cualquier presentación que no cumpla con estas regulaciones no será considerada para el concurso.