Tide Pods La convocatoria ha terminado
eYeka Express

Descubre los resultados de la convocatoria Tide Pods


Desafío

Resumen de la convocatoria

Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.

Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

3 Ganadores 5 Los Favoritos de la comunidad 79 Contribuidores 149 Creaciones Aceptadas 34 Países 8 Idiomas
48602b971ece4658a3b2afcbb756e90f

Tide P&g

Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.

Hope to have chance to see your great creative again.Thanks again.

Ganadores Premio del Jurado

Selección de Tide

ghadamohsen
ghadamohsen #1 Premio
ghadamohsen 131.130 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Diseño de Etiquetas & Envases
Arabia Saudí

#1 Premio de 1.500 € para Care your clothes like caring your face

It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.

 

Tide
Samira-Rafi
Samira-Rafi #2 Premio
Samira-Rafi 2.430.260 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Marruecos

#2 Premio de 600 € para My choice , my lifestyle!

The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.

 

Tide
k_vatova4418
k_vatova4418 #3 Premio
k_vatova4418 308.560 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Bulgaria

#3 Premio de 400 € para INNOVATION

I am glad to be part of  winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!

Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.

 

 

Tide

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

Mejores en Calidad

Mejores en Originalidad

Mejores en Narración

Comunidad Tide Pods

Conoce a todos los participantes creativos de la convocatoria

79 Participantes