Downy Lenor Sensitive La convocatoria ha terminado
eYeka Express

Bring joy and satisfaction to new parents as they care for their babies with Lenor Sensitive.

Comienzo 22 de enero de 2016 Fin 7 de febrero de 2016 23:59 UTC Deliberación Resultados febrero de 2016
Comienzo
22 de enero de 2016
Fin
7 de febrero de 2016 23:59 UTC
Resultados
marzo de 2016
Noticias

Use the logo

25 de ene 13:37

Please use the logo provided in the toolkit!

Brief

Contexto

Parenthood is an exciting new life stage, but it changes parents’ lives as they focus on the baby, and in this case, their baby's sensitive skin. While they might have used a fabric conditioner on their clothes and household linens to soften and freshen fabrics in the past, they are now mostly looking for the gentle softness it brings.

Lenor Sensitive is a fabric conditioner that cares for your fabrics while making them soft and smell fresh. In fact, when it comes to scents, Lenor Sensitive has the most-loved light baby scent compared to competitors’ sensitive variants.

All parents want the best for their baby. Can you help Lenor refresh the way it communicates to new parents in an emotionally engaging way that tugs at their heartstrings?

Desafío Creativo

Create an emotionally engaging visual that shows new parents how Lenor Sensitive makes baby’s clothes soft and/or gives them a light baby scent.

With a newborn at home, habits change. When it comes to doing the laundry, parents start separating their clothes from baby’s clothes. And, they look for just the right products that are gentle on the baby’s skin, keep clothes ‘baby soft’, and have a light baby scent.

In a poster with a tagline, please communicate one of these two aspects. If you have more than one idea, please submit it as a separate entry.

  1. Surrounded by Softness: A baby’s skin is the softest skin, and it therefore, deserves the softest fabrics. Lenor Sensitive keeps fabrics soft, wash after wash, and is gentle on a baby’s newborn skin.
  1. Scent of a Baby: When you hold your baby close or kiss him, that unique baby scent is so delightful it brings a smile to your face and warmth to your heart. Lenor Sensitive gives clothes a light baby scent that everyone loves.

Lenor Sensitive can be used on all types of fabric; it is especially formulated for sensitive baby’s skin. For your idea, we want to see an image of a baby as you creatively express either (1) Surrounded by Softness or (2) Scent of a Baby.

While mothers tend to choose the laundry products and do most of the laundry, we know both parents are involved in caring for the baby. Please do not portray only a father in your idea, as fathers are not the primary target audience.

Remember to keep your visual simple, intuitive and engaging as it may also eventually be used on a pack!

Consejos

Te damos estos ejemplos para que te hagas una idea de lo que espera el cliente. Por favor, no lo uses en tu presentación, de lo contrario, será rechazada.

Example of a good idea: A visual of a baby’s new cloud-themed room. The baby has a cloud pillow; cloud wallpaper adorns the room. As mum folds away baby’s towels, clothes and linen; they look like clouds in the baby’s wardrobe because they’ve been washed with Lenor Sensitive. This idea is based on Wrapped in Softness.

Remember to add your creative tagline!

Example of a bad idea: A visual of a father holding a baby and smiling. We do not want to show single fathers as they are not our target audience, and although there is a visual of the baby, this idea does not covey softness or that baby smell.

Premios

Premio del Jurado

  • #1 Premio 1.500 €
  • #2 Premio 600 €
  • #3 Premio 400 €

Formato

Poster, Tagline and description (2 pages max).

Criterios de Selección

The brand will award prizes to the most emotionally engaging visuals that tell the story of Lenor Sensitive wrapping your baby in softness or retaining the delightful baby scent.

Pautas

Pautas para esta convocatoria

  • Poster, tagline and description (2 pages max).
  • Entries must be in English only.
  • Please use the logo provided here.
  • Please submit your entry based on one of the two aspects of Lenor Sensitive described. If you have more than one idea, please submit it as a separate entry.
  • Please keep in mind that white & gentle pastel colors are typically used by fabric conditioner brands to symbolize the sensitive variants.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • You must include a visual of a baby in your submission. If you wish, you may show one or both parents. However, as mothers are the main consumer, please do not show a single father, as fathers are not the target audience.
  • Keep the source/working files of your entry until the winners have been announced, as they may be needed.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • Las autorizaciones y licencias para utilizar elementos protegidos (incluso música, fotos…) deben incluir al menos: (i) el derecho de incorporar los elementos protegidos en nuevos trabajos que se derivan o que son basadas en estos elementos, (ii) el derecho de utilizarlos con fines comerciales y (iii) el derecho de utilizarlos en la Internet. Debes poder proporcionarnos una prueba escrita des estas autorizaciones y licencias en cualquier momento.

Pautas estándares de eYeka

  • No muestres ningún dato personal en la presentación (nombre, número telefónico, dirección de e-mail, etc.)
  • Mantén una versión de alta calidad en tu creación para ser utilizada en caso de ser seleccionado ganador.
  • Tu presentación debe ser tu propia creación para ser considerada en la convocatoria.
  • Debes obtener una autorización escrita de cada uno de los autores y actores que hayan participado en el vídeo.
  • Si has utilizado obras (música, fotografías, diseños, etc.) de otros autores, indica en la descripción del medio utilizado si la música y/o las imágenes empleadas son de tu propia creación e incluye enlaces a la licencia que te otorgue los derechos de uso de dicha música o imágenes.
  • eYeka te pedirá que proveas pruebas escritas o una copia de todos los documentos escritos confirmando la autorización a eYeka y a sus clientes para utilizar los medios según los términos de las Reglas del concurso.
  • Cualquier presentación que no cumpla con estas regulaciones no será considerada para el concurso.