Descubre los resultados de la convocatoria Danone Aptamil
Desafío
Resumen de la convocatoria
Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.
Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.
1st page is print ad and 2nd page is text explanation (2 pages PDF)
Ganadores Premio del Jurado
Selección de Aptamil

kopiwriter #1 Premio
- Escritura creativa
- Escritura de guiones para videos y animaciones
#1 Premio de 4.000 €
This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!
- Clear laddering up to Progress in Brand Ladder through focus on milestones
- Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
- Appeals to sense of pride & confidence (emotional end benefit)
- Can be projected forward

catzme #2 Premio
- Diseño Gráfico
- Ilustración
- Escritura creativa
- Diseño de Etiquetas & Envases
- Fotografía
- Escritura de guiones para videos y animaciones
#2 Premio de 2.000 €
Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.Thanks to Danone and Eyeka team!
- The line “Behind every child’s achievement, stands a mum’s pride”
- Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
- Focus on ‘every child ‘ (all inclusive, not elitist)
- Room for progress to be depicted in a number of ways

MacRone #3 Premio
- Escritura creativa
- Escritura de guiones para videos y animaciones
#3 Premio de 2.000 €
Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!
- Extremely unique
- Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"

damzobridge #4 Premio
- Diseño Gráfico
- Video
- Ilustración
- Escritura creativa
- Fotografía
- Escritura de guiones para videos y animaciones
#4 Premio de 1.000 €
It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.
The element of a child being curious is aligned to our brand.

luchyru #5 Premio
- Diseño Gráfico
- Video
- Ilustración
- Animación
- Escritura creativa
- Diseño de Etiquetas & Envases
- Fotografía
- Escritura de guiones para videos y animaciones
#5 Premio de 1.000 €
- Emphasizing the importance of mum’s role.
- Shows the value mums play in the ‘simple’ success
- Not elitist
- Celebrates all aspects of motherhood
Los Favoritos de la comunidad
Basado en los votos de los participantes en el Foro de Debate
Mejores en Calidad
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Puesto 1 cm92 0 Puntaje Creativo
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Puesto 2 YESYUKOM 7.130 Puntaje Creativo
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Puesto 3 Samira-Rafi 364.480 Puntaje Creativo
Mejores en Originalidad
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Puesto 1 cm92 0 Puntaje Creativo
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Puesto 2 martindeneuville 0 Puntaje Creativo
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Puesto 3 markoo 0 Puntaje Creativo