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Desafío

Resumen de la convocatoria

Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

5 Ganadores 7 Los Favoritos de la comunidad 147 Contribuidores 280 Creaciones Aceptadas 40 Países 11 Idiomas
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Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Here is the video Case Study on this successful project! 

Ganadores Premio del Jurado

Selección de Pantene

ZMardin
ZMardin #1 Premio
ZMardin 13.680 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Indonesia

#1 Premio de 4.000 €

I loved how simple, visually distinctive and universal your idea is.

Pantene
kadarican
kadarican #2 Premio
kadarican 31.990 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
India

#2 Premio de 2.000 €

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest. 
Congrats to other winners also.
Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene
evgeniylg123
evgeniylg123 #3 Premio
evgeniylg123 762.970 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Rusia

#3 Premio de 2.000 €

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene
evgeniylg123
evgeniylg123 #4 Premio
evgeniylg123 762.970 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Rusia

#4 Premio de 1.000 €

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene
rojesbastet
rojesbastet #5 Premio
rojesbastet 30 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
China

#5 Premio de 1.000 €

First,Pantene is very popular in China and especially with young people,so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer,it's fantastic!not only for this competition,but also i'm looking forward to using it.
Second,according to the brief,I understood it and got an idea directly,because I use Pantene as well. In the view of customer,I think my idea is considerate enough. Therefore,as a lady,I wanna be more confident with such beautiful hair in summer.
At last,I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

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Comunidad Pantene

Conoce a todos los participantes creativos de la convocatoria

147 Participantes