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Desafío

Resumen de la convocatoria

Propel Lucozade into the modern world of sport and exercise

Create a print ad that propels Lucozade Sport into the modern world of sports, where people exercise to reach personal goals and to live a balanced, healthy and active lifestyle.

Print ad: photo or illustration with tagline and text explanation (2 pages in total, PDF only).

Lee el Brief completo

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Lucozade Lucozade ribena suntory

Thank you to everyone that participated in this project. The submissions were really varied and very interesting bringing many ideas to the way we are engaging with sport and how Lucozade Sport can be the energy drink of choice to help achieve the personal goals.

Ganadores Premio del Jurado

Selección de Lucozade

andre_dft
andre_dft #1 Premio
andre_dft 346.760 Puntaje Creativo
  • Diseño Gráfico
  • Escritura creativa
  • Escritura de guiones para videos y animaciones
Perú

#1 Premio de 1.500 € para When to stop is up to you

Thank you for your submission to our project. We really like this simple idea that takes on the relevance of the way personal participation in sport has shifted on many levels. Here you’ve combined the idea of technology such as ‘Strava’ to map a route to be run / cycled / walked with the notion that this can be completed by getting the energy from Lucozade Sport. The idea that completing an extended route each time with Lucozade Sport as the energy drink to help support the individual complete this also resonates our thinking.

Lucozade
garyyong84
garyyong84 #2 Premio
garyyong84 47.400 Puntaje Creativo
  • Video
  • Escritura creativa
  • Escritura de guiones para videos y animaciones
China

#2 Premio de 750 € para Sports Gets Personal.

Thank you for your submission to our project. We really like your idea that conveys sporting activity can literally be for everyone no matter who they are. By casting a character not usually associated with someone who enjoys sporting activity there is the potential to appeal to those people who usually feel intimidated by places such as gyms. With the Lucozade Sport in hand it all changes.

Lucozade
vicinteriano
vicinteriano #3 Premio
vicinteriano 197.700 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
El Salvador

#3 Premio de 600 € para OUT OF THE OFFICE, OUT TO MY BUSINESS

Thank you for your submission to our project. We really like your ideas because it’s so relevant to the workplace world today. There are many people that take part in some sort of sporting activity either before, during or after their working day and having Lucozade Sport with them can help ensure they have the energy required to achieve their goal.

Lucozade
adrianzapatagarcia
adrianzapatagarcia #4 Premio
adrianzapatagarcia 1.150.840 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
España

#4 Premio de 400 € para Lucozade effect!

Thank you for your submission. You’ve hit on a really nice idea of using the the street signs / signals ‘in the field’ where people like to do their sporting activities as a way of engagement and interaction. There is potential to extend this thinking into something fresh and relevant.

Lucozade

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

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Comunidad Lucozade

Conoce a todos los participantes creativos de la convocatoria

48 Participantes