Downy/Lenor Allergy Protection La convocatoria ha terminado
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Descubre los resultados de la convocatoria Downy/Lenor Allergy Protection


Desafío

Resumen de la convocatoria

Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!

Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

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Lenor P&g

Huge thanks to everyone for your participation in this contest! We were thrilled with the variety of entries and the talent shown by all your great work. It was a great experience!!

Ganadores Premio del Jurado

Selección de Lenor

oceanomare
oceanomare #1 Premio
oceanomare 838.150 Puntaje Creativo
  • Diseño Gráfico
  • Animación
  • Escritura creativa
Italia

#1 Premio de 1.500 € para Spring

This entry not only delivered excellent visualization of the product benefit, but in a beautiful way that fit with the equity of the brand.

Lenor
adrianzapatagarcia
adrianzapatagarcia #2 Premio
adrianzapatagarcia 1.153.360 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
España

#2 Premio de 600 € para Protection from allergens

We loved that this entry visualized the product benefit in a disruptive way, leveraging a key visual for allergy sufferers but with a new twist.

Lenor
ivandelgadoart
ivandelgadoart #3 Premio
ivandelgadoart 104.290 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
España

#3 Premio de 400 € para Downy

This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.

Lenor

Categoría Premio adicional

Samira-Rafi
Samira-Rafi Ganador adicional
Samira-Rafi 2.430.260 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Marruecos

Ganador adicional para Enjoy your springtime !

We really enjoyed the bubble benefit visualization - a very intuitive way to bring the idea to life!

Lenor
lkrupka
lkrupka Ganador adicional
lkrupka 37.800 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Canadá

Ganador adicional para Downy/Lenor Allergy Protection — conceptual approach_Buttons

We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.

Lenor
Kastersky
Kastersky Ganador adicional
Kastersky 193.260 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Animación
  • Escritura creativa
Estados Unidos

Ganador adicional para Path

This entry did a nice job of creating a clean, simple visual of the product benefit and also recognizing the magnitude of issues that allergy sufferers face.

Lenor

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

Mejores en Calidad

Mejores en Originalidad

Mejores en Narración

Comunidad Downy/Lenor Allergy Protection

Conoce a todos los participantes creativos de la convocatoria

53 Participantes