Descubre los resultados de la convocatoria HUGO next generation
Desafío
Resumen de la convocatoria
Help HUGO attract Millenials with your breakthough ideas
Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.
Presentations with illustrations and text (6 pages max)
HUGO Coty
Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.
Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.
Thanks a lot for your participation and hope to work with all of you again soon!
Alessandro
Ganadores Premio del Jurado
Selección de HUGO
InDezign #1 Premio
- Diseño Gráfico
- Ilustración
- Escritura creativa
- Diseño de Etiquetas & Envases
- Escritura de guiones para videos y animaciones
#1 Premio de 4.000 €
- Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
- Like the design and how the fragrance will be working.
- Taps into wearable tech trend + allows portability and life on the move.
- Good use of insights, congratulations!
kbr3scia #2 Premio
- Diseño Gráfico
- Ilustración
- Animación
- Escritura creativa
- Diseño de Etiquetas & Envases
- Fotografía
#2 Premio de 2.000 €
- Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
- Like the idea of control / dosage
- Like the revolutionary move from liquid to solid
aventicum #3 Premio
- Diseño Gráfico
- Video
- Ilustración
- Animación
- Escritura creativa
- Diseño de Etiquetas & Envases
- Fotografía
- Escritura de guiones para videos y animaciones
#3 Premio de 2.000 €
- Solves perfume’s main problem: not being visible and does not stand out.
- Solves also one big aspect: people forget to put on fragrances and this will solve the issue
- Quite young and "rebel"
- Could be cool if people would design their own tattoo and order them it could be massive!
- Potential to collaborate with artists or make special editions.
harimurdoko #4 Premio
- Diseño Gráfico
- Ilustración
- Diseño de Etiquetas & Envases
- Fotografía
#4 Premio de 1.000 €
- Loved the personalisation potential and simplicity of creation of the fragrance.
- It would give the power to the consumer.
- Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
aaronlobb #5 Premio
- Diseño Gráfico
- Ilustración
- Escritura creativa
- Diseño de Etiquetas & Envases
- Escritura de guiones para videos y animaciones
#5 Premio de 1.000 €
- Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
- Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
- A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
Comunidad HUGO next generation
Conoce a todos los participantes creativos de la convocatoria