HUGO nueva generación La convocatoria ha terminado

Descubre los resultados de la convocatoria HUGO nueva generación


Desafío

Resumen de la convocatoria

¡Ayuda HUGO a atraer la generación 2.0 con tus ideas estupendas!

¡Ayuda HUGO a atraer la generación 2.0 con tus ideas estupendas de grandes innovaciones para los perfumes!

Presentaciones con texto e ilustraciones (máximo 6 páginas)

5 Ganadores 120 Contribuidores 156 Creaciones Aceptadas 37 Países 11 Idiomas
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Ganadores Premio del Jurado

Selección de HUGO

InDezign
InDezign #1 Premio
InDezign 331.180 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Alemania

#1 Premio de 4.000 € para HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Premio
kbr3scia 71.050 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
Reino Unido

#2 Premio de 2.000 € para convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Premio
aventicum 699.230 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Suiza

#3 Premio de 2.000 € para Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Premio
harimurdoko 54.220 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Diseño de Etiquetas & Envases
  • Fotografía
Indonesia

#4 Premio de 1.000 € para hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Premio
aaronlobb 14.260 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Reino Unido

#5 Premio de 1.000 € para HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

Comunidad HUGO nueva generación

Conoce a todos los participantes creativos de la convocatoria

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 Participantes