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Create an interactive, eye-catching multi-sensory in-store display for hair care products!

(Note: The Contest is open to legal residents of France, Italy, Spain, Germany, the United Kingdom, Portugal, China, Indonesia, Japan, South Korea, Singapore, Australia, Mexico, the United States, Brazil, Russia, and Canada. In Canada, participation is not open to residents of the province of Quebec.)

It is not always fun to shop for hair care products. There are so many products in the aisle that there isn’t a single one that really stands out.This is because hair care product displays don’t attract much and have difficulties to engage with consumers. The only thing people can currently do is to open a bottle of shampoo to smell it, put it back and try another one…. This leaves a lot of room for creativity!

Your challenge is to create an innovative hair care product display that is attention-grabbing and that engages all five senses, allowing customers to interact with the products and thereby making them more likely to buy them.

Format: Print: presentations, photos and illustrations with text.