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Create convenient and attractive packaging so that customers can enjoy sweet bread on the go at any time of day.

In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat!

Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats.

Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner.

Format: Pictures, illustrations, sketches with explanations.

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