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Desafío

Resumen de la convocatoria

Create convenient and attractive packaging so that customers can enjoy sweet bread on the go at any time of day.

In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat!

Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats.

Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner.

Format: Pictures, illustrations, sketches with explanations.

5 Ganadores 68 Contribuidores 83 Creaciones Aceptadas 24 Países 9 Idiomas

Ganadores Premio del Jurado

Selección de Bimbo

wangyizhen
wangyizhen #1 Premio
wangyizhen 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
China

#1 Premio de 5.000 €

We loved this idea, it covers the brief´s necessity to be on the go while generating a more pleasurable and fun experience a modernizing the category. Congrats for your useable approach!

Bimbo
Mrno
Mrno #2 Premio
Mrno 4.210 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Diseño de Etiquetas & Envases
China

#2 Premio de 2.500 €

The prize is a big surprise for me, another winner is my classmates! Congratulation to him. I hope more people will recommend Eyeka to others; it will give them exciting news. Thanks a lot Eyeka and Bimbo.

Best regards

We find the form-concept especially appealing and engaging for children and youngsters, while opening a lot of possibilities for seasonalities. Congrats for your target focus!

Bimbo
Gilower
Gilower #3 Premio
Gilower 142.560 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
España

#3 Premio de 1.200 €

Before all I have to say that Bimbo has a good taste!! xD Thank you Bimbo for picking me and my media as a winner. But also thank you eYeka and its team for its help, I'm very happy with this community. I can say that thanks to eYeka, my portfolio is more and more supplied and it helps me to develop my career as a designer. Thanks!

We love this option because of the emphasis on the ritual of eating sweet bread while generating a more artisanal and modern loop & feel. Congrats on the great design!

Bimbo

Categoría Premio adicional

TOM_
TOM_ Ganador adicional
TOM_ 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Brasil

Ganador adicional

carlos_takemoto
carlos_takemoto Ganador adicional
carlos_takemoto 251.900 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Brasil

Ganador adicional


Comunidad Bimbo Packaging

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