Closeup White Now La convocatoria ha terminado

Descubre los resultados de la convocatoria Closeup White Now


Desafío

Resumen de la convocatoria

¡Muestra cómo Closeup White Now permite a una mujer ser el centro de las miradas!

Alerta: Debes leer la integralidad del brief para entender el desafío, no únicamente el eslogan.

Hemos visto un sinnúmero de comerciales de TV clichés, mostrándonos reinas de belleza simplemente sonriendo... Esta vez, queremos ver algo especial: hay muchas ocasiones glamorosas en que las mujeres seguras utilizan su belleza como fortaleza para ser el centro de las miradas. ¿Sus armas? Pues, su humor, calidez, personalidad y más importante aún, su SONRISA.

Closeup White Now es una dentífrico blanqueador instantáneo con una espuma azul única que deja tus dientes visiblemente más blancos después de un sólo cepillado. Da a las mujeres jóvenes una belleza instantánea en el momento en que lo necesitan. Es su mejor accesorio de belleza instantáneo.

A través de un video/animación fascinante y de alta calidad, muéstranos cómo en una situación inesperada y glamorosa, el efecto de blanqueamiento instantáneo de Closeup White Now da a una mujer segura la ventaja de un éxito instantáneo y le permite ser el centro de las miradas.

FORMATO: Video/animaciones de hasta 60 segundos

 

Lee el Brief completo

3 Ganadores 27 Contribuidores 28 Creaciones Aceptadas 16 Países 7 Idiomas

Ganadores Premio del Jurado

Selección de Close Up

HenriClairan
HenriClairan #1 Premio
HenriClairan 130 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Francia

#1 Premio de 8.000 € para The Star (final version)

Hello eYeka, we are Sendy and Fadhel, two graphic artists passionate by the cinema and the world of ads. Since we've discovered eYeka our discussions bring us more than the contests themselves. We are really happy to win the 1st prize. This is very encouraging for future participations. Thank you eYeka!

Good interpretation of the brief with interesting execution split second decision on how white teeth can save your life during moments that matter.

Close Up
Andersen
Andersen #2 Premio
Andersen 28.060 Puntaje Creativo
  • Video
Estados Unidos

#2 Premio de 5.000 € para Close Up on Stage - Re-edit

I love eYeka! Now that I have won a prize this is an easy thing to say of course. :) But there is another reason why I learned to love eYeka. eYeka is a training ground for me to learn to get an idea fast and on the brief, and to execute that idea within a given timeframe. These are valuable skills I can use in “real life”.

Of course the money I won helps to get my own projects going like VHS-Man (check vhs-man.com if you like).

The idea for “Split” came when I read the brief. The word “split” actually appeared in it twice. ;) How many times have you thought about rewinding time to make a different decision? How would that alter the outcome? Remember the movie “Run Lola Run” where this idea is played out nicely! Then I added the split screen to that idea and dramatized the outcome drastically to a dystopian/utopian future. This of course was only a dream… or wasn't it? Sometimes “big things have small beginnings” as we just learned from “Prometheus” (who stole that from “Lawrence of Arabia”).

In the future I'd love to befriend filmmakers from around the globe here on eYeka and like to share insights and experiences. Contact me!

Great usage of split screen device to make comparison of moments that matters with the use of Close Up product VS without using it.

Close Up
Myaka
Myaka #3 Premio
Myaka 0 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
Rusia

#3 Premio de 2.000 € para Close Up Casting V2

The Close up brief sounded very interesting to me, but initially I didn't have any inspiration. I found it hard to express “moments that matter” creatively.

A few days later, I went to the supermarket to buy fruits and saw the staff standing there impatiently, which made me feel uncomfortable. Then I got an idea: what if fruits can smile? I am sure they will be so popular and make customers happy. So I went back home and started to work on the idea

Excellent animation quality with unique fresh take perspective of oral care.

Close Up

Comunidad Closeup White Now

Conoce a todos los participantes creativos de la convocatoria

27 Participantes