Power Interactivity La convocatoria ha terminado

Descubre los resultados de la convocatoria Power Interactivity


Dd054c30be4301312bc454bed91c9f3a

Estudio de caso: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Descubre más acerca de la historia de éxito de Oral-B

Desafío

Resumen de la convocatoria

¡Revoluciona el cuidado bucal con el primer cepillo dental conectado!

Cuando se trata del cuidado bucal, mucha gente lo da por sentado. Cuidarse los dientes no es emocionante y la mayoría de la gente descuida su salud bucal, simplemente porque nunca están realmente seguros de estar haciendo lo correcto. Cuéntanos qué es lo que puede hacer un cepillo dental eléctrico, que tiene la capacidad de conectarse a Internet, para permitirte mejorar tu vida.

Como parte de tus ideas imagina cómo este cepillo dental puede ayudarte a diagnosticar potenciales problemas de salud.

FORMATO: Impresiones (presentaciones, ilustraciones, fotografías, sketches...)

3 Ganadores 63 Contribuidores 67 Creaciones Aceptadas 24 Países 10 Idiomas
A316bb6965984c968cb68cd9544263de

Oral-B P&g

Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B.
It opened thousands of opportunities that are now feeding our Initiative Master Plan.

Thank you all for such a creative input!

Ganadores Premio del Jurado

Selección de Oral-B

ypp1117
ypp1117 #1 Premio
ypp1117 143.770 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
China

#1 Premio de 1.500 € para PacoYao-The first connected toothbrush

Actually I did expect winning in this contest; I hope you don’t find me arrogant :)When I saw the brief, I already have some ideas. So I couldn’t wait to start thinking of the ideas, even when I was in the bathroom. I came up with many ideas especially when I was brushing my teeth. During my creation, I revised my entries for many times and then continued to add in new ideas, it was great fun when creating entry for this contest! I found eYeka two years ago, but I was very busy so I didn’t participate a lot, but I check out the eYeka website almost everyday, it becomes part of my life now. Thank you eYeka for providing such a great platform for us, I am sure we will be more interested in joining the future contests. Lastly, I really hope eYeka can provide winning certificate for the winners, that will be perfect!

moebius
moebius #2 Premio
moebius 25.010 Puntaje Creativo
  • Diseño Gráfico
  • Escritura creativa
  • Diseño de Etiquetas & Envases
España

#2 Premio de 750 € para LETS PLAY

I’ve only been a couple of months participating in eYeka and I`m really excited about it. It is a great experience being part of a community as creative as this. There are really good people creating and with a lot of imagination. I come from the real estate advertising world but here you find a wide variety of topics and sectors that helps to develop my creativity skills. As to the contest, it has been very useful for me to observe the attitude of my children about brushing their teeth. I think that to observe is essential in any creative process.

thaubyas
thaubyas #3 Premio
thaubyas 7.080 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Escritura creativa
Francia

#3 Premio de 250 € para oral care connect

I work in a design collective called "dafox" which aims to make design and communication accessible to all. With the internet and touch screens, a lot of new experimentations are possible, and we want to encourage this experimentation. eYeka is a fabulous playground to experiment new ideas, and in this contest I liked the fact that I could really experiment by adapting game mechanisms to oral care, which is not the most fun chore in our daily life. When I found out that I won, I was surprised and happy because it acknowledges the quality of my ideas, which is always pleasant. I donated all the prize money to a French charity called Reporters Sans Frontières because it's a social cause I deeply care about.

Comunidad Power Interactivity

Conoce a todos los participantes creativos de la convocatoria

63 Participantes