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Estudio de caso: Boosting Schick's ROI with "titanium-grade" videos

Descubre más acerca de la historia de éxito de Schick Quattro


Resumen de la convocatoria

Muéstranos cómo el “Titanio” puede darnos una ventaja inesperada

Alerta: debes leer la integralidad del brief para entender el desafío, no únicamente el eslogan.

El titanio es un metal increíble. Es tan fuerte como el acero pero 42% más ligero, entonces el “iron man” de titanio sería mucho más ágil pero aun tan fuerte como debe ser. Es inerte para que pueda mantener su propiedad por más tiempo. Esto lo hace más duradero y perdurable que el acero o que muchos otros metales. Por lo tanto, si recibes una antigüedad en titanio y te parece que no se ve tan antigua como debería, aun puede tratarse de una pieza auténtica.

Al ser tan fuerte y duradero, el Titanio realmente tiene el potencial de cambiarte a ti y a tu vida, cuando lo necesites.

Muéstranos un momento atractivo, masculino, cómicoo emotivo donde el Titanio pueda darte una inesperada ventaja al transformar un objeto en tu vida en una versión “Titanio” mas fuerte y duradera.

FORMATO: Video/animaciones de hasta 60 segundos, dibujos, ilustraciones, fotografías.

6 Ganadores 82 Contribuidores 112 Creaciones Aceptadas 30 Países 9 Idiomas

Schick Quattro Energizer

“Each of these ideas touched us in a different way but all had one thing in common: they had high engagement and quickly brought the issue around “transformed with titanium” to light. The three videos are quite different from one another in tone and manner, but all three had something in common – a common day situation or your average person who unexpectedly experiences the durability or sharpness of titanium.

At Schick we work hard to be “real, approachable, and authentic – these spots captured that essence for us. That came through in a lot of the submissions actually. The design commonalities were two fold: 1) they stop you because they visually ask you to reconsider the norm. The slight sexual innuendo in two of them we felt led to shareability while the third design is particularly good at defining the key message that with titanium the expected does not happen at a glance.

Great submissions, great inspiration for our brand!”

"eYeka's co-created videos offered unexpected, leftfield creative approaches yet performed strongly against our campaign KPIs." - Geoffrey Pickens, Men’s & Shave Prep Segment Director, Energizer Asia Pacific, inc.

Ganadores Premio del Jurado

Selección de Schick Quattro

Categoría Video

Usyaev #1 Premio
Usyaev 8.570 Puntaje Creativo
  • Video
  • Escritura creativa
  • Fotografía
  • Escritura de guiones para videos y animaciones

#1 Premio de 10.000 €

I knew eYeka about one year ago, and I immediately talked to myself that I would love to take part in the competitions. I participate in competition, because I want to show that you can create good jobs that will win. In this competition, I want to show that there are situations in life that many of us have faced, they are funny, sometimes annoying.

I feel a great lift emotionally, when I knew I won. Usually I’m trying to skip the competitive activity in itself and the surrounding reality, sometimes I watch videos, read books and scientific facts to get inspiration. Finally, after a few days of gestation, idea is born something worthwhile. The inspiration I get are from friends around me, events that are happening in my life,  and books, movies. I have a team – They help me with the details of the script, creating music background, and with the shooting process.

Capn_Polyester #2 Premio
Capn_Polyester 0 Puntaje Creativo
  • Video
Nueva Zelanda

#2 Premio de 6.000 €

I found eYeka by searching from the internet, I have entered two contests and won prizes for both.

I think it’s a great way to have a fun project that will hopefully pay at the end. I participate in this contest because the brief looks fun.

When I found out I won, I was super happy, money this time of year is great! I usually shoot on a 550d DSLR camera and edit with Final Cut Pro, I try to think outside the box, come up with solutions that wouldn’t be available from a typical ad agency. I used to work alone but I’ve now got a producing partner called Doug who is ace!  hopefully we will be making loads more contest entries in the future.

FlojoArt #3 Premio
FlojoArt 70 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación

#3 Premio de 4.000 €

I am now exactly one year at eYeka! And what I can say?! It really changed my way to work, my self-confidence, my life!
Next year I will start to study 3D Animation! Without eYeka, it would not be possible!

It is everytime an amazing feeling to get a prize! Not just because of the money! It always gives me the feeling that I am on the right way!
I wish eYeka and all the eYeka-artists a happy new year and a creative year 2013! Thank you for the great year! And thank you Schick and eYeka for this prize!

Categoría Diseño

LucasOttoMuller #1 Premio
LucasOttoMuller 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración

#1 Premio de 5.000 €

A friend of mine sent me the link of the eYeka site and I started exploring all the contests. This is the fourth contest I participate in my life. Before this, I never considered participating. I think it is a great way to get your work exposed to many people and get valuable feedback.

The reasons I  participate in this contest are: First, I was attracted by the product of the brand, and Second, when I read the brief, I thought it was a good start to develop an idea.

I could not believe it when I got the news that I won, I had to read the email twice to make sure it was real. I thought I made a good work, I was satisfied with it, but didn’t expected to win the first prize. There are many talented professionals in this area and and competition is really hard. It’s a great motivation to continue participating!

To create my work, I always start with a pencil and any piece of paper I find, wherever I am: If I have an idea worth drawing I just make a rough sketch and put it in my pocket. Then I look for some reference material so as to develop the idea, but it is always a very organic process, I make so many changes that sometimes I get a very different outcome compared to the initial idea.

I get inspiration from really anything that get’s my attention. walking on the streets, news, magazines, advertising, internet, movies, books, stories, etc. The more things you do and see,  the more resources you have in your mind.

I usually work alone, but sometimes you require others to collaborate. I think a balance between them is the best. No matter how you work, interaction is one of the most important things for growing as a professional.

matocg #2 Premio
matocg 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Escritura creativa
República Checa

#2 Premio de 3.000 €

I was really excited when I found out that my first entry on eYeka won in the 2nd  place! I prefer 3D CG and it was really great medium for this contest.
First few days I was just thinking about ideas, then wrote out 2 of them i liked the most and I worked alone several hours (i really enjoyed) for this one to finish it… it was definitely worth it! Anyway I would LOVE to see other contestants’ entries :-)

Yunganghui #3 Premio
Yunganghui 0 Puntaje Creativo
  • Diseño Gráfico
Corea del Sur

#3 Premio de 2.000 €

Comunidad Afeitadora Schick Quattro Titanio

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