Toyota La convocatoria ha terminado

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Desafío

Resumen de la convocatoria

Presenta el increíble “Waku-doki” de Toyota a los fans del atletismo

Alerta: debes leer la integralidad del brief para entender el desafío, no únicamente el resumen.

“Waku-doki” es el sentimiento que experimentas cuando tu corazón late con ansiedad. Es una sensación de adrenalina intensa que trae pura alegría y emoción. Deportes como el atletismo están repletos de momentos “Waku-doki”.

Toyota está patrocinando al Campeonato Mundial de Moscú 2013 de la Asociación Internacional de Federaciones de Atletismo (IAAF) y desea hacer saber a la gente de todo el mundo acerca de este auspicio y conectar elespíritu Waku-doki” con los fans del atletismo de todo el mundo.

Crea una idea de un evento para Toyota que sea único por su estilo, jovialidad y emoción donde la gente pueda experimentar y compartir el espíritu “Waku-doki” in situ y en cualquier lugar del mundo durante el Campeonato Mundial de Moscú 2013 de la IAAF.

Tu idea inspirará el desarrollo de eventos en muchas ciudades en el mundo y una campaña promocional global para la audiencia mundial.

FORMATO: Fotografías, ilustraciones, bocetos, guines, y cualquier medio visual que te permita describir tu idea.

Lee el Brief completo

4 Ganadores 40 Contribuidores 43 Creaciones Aceptadas 15 Países 6 Idiomas

Ganadores Premio del Jurado

Selección de Toyota

NataPictureton
NataPictureton #1 Premio
NataPictureton 0 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Rusia

#1 Premio de 2.000 € para Heart

remake1990
remake1990 #2 Premio
remake1990 474.760 Puntaje Creativo
  • Video
  • Ilustración
  • Escritura creativa
  • Escritura de guiones para videos y animaciones
Argelia

#2 Premio de 1.000 € para Waku-doki feel it now or never

A friend showed me eYeka website and told me there are some video contests going on, So I checked it out and then signed up :) it's a very cool website that gathers different creators in different segments.

I like sharing my thoughts, especially those about filmmaking, or script writing ideas, so I participate in contests. I especially like those idea contests asking for “ideas for TV scripts, events …” they drive me to participate.

When I knew I won in this contest… It was a mixture of joy and anticipation because eYeka told me that I have to wait the Toyota to decide if they will buy the intellectual property, which it didn't happen at last, but overall I felt great, it was like this smile ” ^^ “.

When creating entries, I usually start with PowerPoint and then convert to pdf for better visual and esthetic content.

I don't know exactly where I get inspiration from , I just take the first idea that comes to my head, then I will work on them and try to develop them, that's all. I create everything by myself

tagore
tagore #3 Premio
tagore 56.680 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
India

#3 Premio de 750 € para ONE MOMENT IN TIME

About one year and a half back, I found eYeka via google search. I participate in contests simply because it's fun. I am restless my nature and I constantly need to engage myself in a creative process. And each time there is a new brief on eYeka that takes my fancy, it helps me engage myself.

When I got the news that I won, I feel GREAT! Hope it won't just stop at this. When creating the media, I follow the “No hard and fast rule”. But when an idea sprouts in my head, I just follow it intuitively with a bottle of beer :)

I get an adrenalin rush just when I am working on a brief. And that process itself is my inspiration. I work alone.

thewiner
thewiner #4 Premio
thewiner 16.130 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Indonesia

#4 Premio de 500 € para Wall of Victory_wakudoki

I knew eYeka from the internet. I decided to participate in Toyota contest because I am very interesting about the event idea, I like Toyota product and I have created many events in Indonesia for national covered. When I found out I won, wow it's like the dream come true!

When creating media, I will observe and check what the trend is, to see what the brand behavior is and I will then choose the concept.

My inspiration comes from my imagination when I see some movie or when I travel.

I work alone to create ideas, but I will then work with my colleague for the design.

Comunidad Toyota

Conoce a todos los participantes creativos de la convocatoria

40 Participantes