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Estudio de caso: Convincing mums that "Dirt is good"

Descubre más acerca de la historia de éxito de Omo

Desafío

Resumen de la convocatoria

¡Muestra a las mamás por qué la suciedad es buena!

Alerta: debes leer la integralidad del brief para entender el desafío, no únicamente el resumen.

En la vida, a menudo aprendemos lecciones valiosas de situaciones poco convencionales, especialmente cuando eres un niño. Aprendes a ayudar cuando te trepas a un árbol para alcanzarle la cometa de tu vecino que esta atrapada entre las ramas. Aprendes a crear cuando salpicas acuarelas en las paredes. Aprendes a encontrar la salida y a ser fuerte cuando te pierdes en un parque embarrado. La suciedad y las manchas que adquieres en estos momentos poco convencionales conllevan lecciones valiosas y memorables, como aquellas que a las madres les gusta enseñar a sus hijos.

Cuéntanos una historia poco convencional y sorprendente sobre cómo una madre ingeniosa enseña creativamente a su(s) hijo(s) una lección importante, a través de suciedad y manchas.

FORMATO: Video/animaciones de hasta 60 segundos, dibujos, ilustraciones, fotografías.

Lee el Brief completo

6 Ganadores 67 Contribuidores 88 Creaciones Aceptadas 28 Países 8 Idiomas
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Omo Unilever

eYeka’s creators gave us fresh, unexpected ideas on how we could better communicate to mums in a more engaging fashion.
Kaarthik Subramani (Brand Development Director, Unilever)

Ganadores Premio del Jurado

Selección de Omo

Categoría Video

FlojoArt
FlojoArt #1 Premio
FlojoArt 23.560 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
Alemania

#1 Premio de 6.000 € para Dirt is no barrier

When I read the brief, I was very much inspired. I had a lot of different ideas but I needed to chose one. After selecting the concept, I started with the 3D modeling and then animation. In my video, there is a story about a new shirt, which became dirty later on.

After trying on different techniques, I decided to use a  cloth for the simulation and for the dirt, dynamic paint that makes it look more interesting. This was the hardest part , and the part which took the most time.

But it was really lot of fun make some tests and work on it. I hope you can see it a little bit in the video.

But I really did not expect the first place! This is awesome!! And it brings me one step closer to start studying 3D animation.

Thank you so much eYeka for this!

KlipProduction
KlipProduction #2 Premio
KlipProduction 0 Puntaje Creativo
  • Video
Francia

#2 Premio de 3.000 € para Believe in yourself

I am very proud of this 2nd prize in such an important contest. It is the 2nd time I win a prize for only 6 entries. It is amazing and like this ratio!! Let’s hope it lasts!   
No, seriously, Shooting took place on my own apartment, with real wet paint and real kid with high-energy… Now, I can say it, I was a little bit scared for my curtains.
I am also very happy for actors, who are my friends and a real family in true life (son, mother and father, who plays the child in the future). It was their first experience in front of camera. 
Of course I thank Eyeka and their team members for their professionalism, and Unilever for their choice.
fankyvan
fankyvan #3 Premio
fankyvan 550 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Indonesia

#3 Premio de 1.000 € para FUN JAR - dirt is good (2)

When I saw the email that said “Congratulation, your entry is a winner.”, I shouted to the other team members and made some noise in the house. We couldn’t believe it that we won!

“Dirt is Good” was the first contest I participated in with the creative team that was formed in a jiffy. They are Didiek Sapta Hadi, Abdul Razzaq, Afdhilki Farid E., Yogi Maulana, Dedi Yandra, Melitta, Olivia Lee, and myself. Coming up with the idea was the hardest part. After reading brief, preparing pens and papers and then we started to gather any idea that may be suitable for the theme. Sometimes weird ideas came up. Unfavourable weather was an obstacle in the production process, but we could get through it happily.

Thank you, eYeka!  

Categoría Diseño

edulien
edulien #1 Premio
edulien 0 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Suiza

#1 Premio de 3.000 € para lionel_hotz_01

I knew eYeka from a friend. I work in visual communication industry (video, graphics, illustration,…) and I like having a variety of projects where I can express my idea freely. I took part in this contest because I immediately had an idea upon seeing the brief.

I did not believe it when I found out I won!

My creation process starts with me brainstorming around the product. After that, the same with the direction of the brief. I usually find 5-10 ideas and I choose the best (not always the case).

I am interested in many art forms (photography, painting, illustration, video, …). A picture or a movie can give me a lot of ideas. Often I get inspiration with things totally different from the final result. I work alone essentially.

Icecream
Icecream #2 Premio
Icecream 114.210 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Ucrania

#2 Premio de 1.500 € para 2

I accidently found out about eYeka and didn’t take it seriously at first, but decided to participate to expand my portfolio. But right after my second contest, I realized that eYeka takes much of my time. I’m very happy to win my very first eYeka contest. I hope I will continue to win. This is very motivating.

Priyaaa
Priyaaa #3 Premio
Priyaaa 22.290 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Escritura creativa
  • Fotografía
Singapur

#3 Premio de 500 € para The Root of Life, Dirt.

I came across eYeka when I was just scavenging around the net for some design inspiration. It just happened! And it was quite interesting cause it was a competitive platform to showcase talents around the world on a website! 

I participate in contests because it gives a sense of challenge within me, so that I can prove myself that I can create something that is out of the norm yet creative. I took part in this contest because it was challenging in a way, as showing dirt in a positive manner was something not easy to visualize in print form. 

I’m definitely thankful for eYeka for giving me this opportunity to appreciate what I’ve done for this competition so far! My inspirations come and go, daily, every minute. It’s almost everywhere around me. 

Comunidad La Suciedad es Buena

Conoce a todos los participantes creativos de la convocatoria

It was such a fun time reviewing all of your submissions for our Dirt is Good contest, and the judges do feel the same way too! Pat yourself on the back, guys, for you have done such an awesome job! Thank you very much for your participation in this creative challenge.

67 Participantes