Nescafé La convocatoria ha terminado

Descubre los resultados de la convocatoria Nescafé



Desafío

Resumen de la convocatoria

Reinventa el café instantáneo, estilo cafetería

El café instantáneo ha evolucionado en los últimos años, empezando con un polvo marrón en un tarro hasta llegar a productos mas recientes en bolsitas individuales que proveen creaciones de estilo cafetería tales como el café con leche o el cappuccino. Sin embargo, mucha gente aún se muere por una taza de café de cafetería (piensa en la cafetería de tu barrio). No solo el café de cafetería tiene buena apariencia, sino que también huele como un café de calidad, cuenta con un aroma particular, una espuma deliciosa y puede ser preparado de acuerdo a tus gustos.

¿No sería ideal tener el café instantáneo al alcance de tus manos en casa, cuando tú lo desees, y a la vez también poder disfrutar del estilo cafetería?

Combina lo mejor de ambos mundos reinventando el café instantáneo con una idea de producto que pueda ser disfrutado en casa como un deleite, estilo cafetería.

Fotografías, ilustraciones, croquis, guiones, y cualquier medio visual que te permita describir tu idea.

Lee el Brief completo

3 Ganadores 116 Contribuidores 138 Creaciones Aceptadas 31 Países 9 Idiomas
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Nestle Nescafe

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

Ganadores Premio del Jurado

Selección de Nescafe

Categoría Diseño

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kleww #1 Premio
kleww 24.440 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Diseño de Etiquetas & Envases
Francia

#1 Premio de 7.500 € para Nescafé : mix and drink

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

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Morsy #2 Premio
Morsy 19.620 Puntaje Creativo
  • Diseño Gráfico
Francia

#2 Premio de 5.000 € para Nescafe

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

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Phixel #3 Premio
Phixel 83.080 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Argelia

#3 Premio de 2.500 € para Nescafe Mix-it-Free

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!

Comunidad Nescafé

Conoce a todos los participantes creativos de la convocatoria

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 Participantes

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