Innovación de cremas para peinar Sedal La convocatoria ha terminado

I met eYeka over the net less than a year ago, I was looking for ways to improve my creativity, at the time I had just graduated and I wasn't working yet, so I was looking for ways to participate into contests and show my works. eYeka is a very good platform for this, I would have never had the chance of working for a big brand such as Unilever if it wasn't for eYeka. I decided to participate in this context specifically because I always use Sunsilk's product but I suffer from allergic rhinitis and the combing creams made me sneeze all the time, especially because I used a lot of it! When I saw in the brief that I could invent a new perfume I thought that it was my opportunity! I don't know much about perfumes thought, so I have created the new packaging which more related with my job. I always do a lot of researches before starting to work on the creation, I use many methods from various national and international designers: I search for info on the product, to know more about the brand which is asking for the work, their public, and the product they would like. I also look for information in the competitors' products, and I start sketching. As I go on with the researches the idea becomes clearer in my mind and I list all the requisites that I want my product to have and how it will look like. Then I choose among the alternatives I found, looking for the best solution. Only after I start thinking about the aesthetics of the product, which needs to be functional before being nice!

I love to create something new. And the greatest happiness – is when your ideas are useful. I was very interested in the idea of creating a new product for Sunsilk – such a famous brand. I hope that one day women all over the world can appreciate my idea into practice. And hope they like it. Thanks a lot!

I discover eYeka with a friend, I join in eYeka challenge to win more money and diversify my portfolio. Specifically I participated in Sunsilk challenge, because I love girly brief and beauty products. My creative process is: I look for the idea, I check the highness and the weakness of it, and when I begin the graphical design I saw if it's work.