Descubre los resultados de la convocatoria Innovación de cremas para peinar Sedal
Desafío
Resumen de la convocatoria
Crea la nueva generación de cremas para peinar Sedal
A las mujeres les apasiona cuidar su cabello, es una parte muy importante de su apariencia, de su manera de expresarse y es el accesorio de última moda. Si tu cabello se ve y se siente bello, entonces tú te sientes bien.
La crema para peinar es el tipo de producto que da a la mujer un sentimiento de seguridad.
Aplicado en el cabello húmedo después de la ducha, hidrata el cabello, ayudando a todo tipo de cabello a verse elegante y suave. Las cremas para peinar ayudan a cuidar el cabello y aseguran que mantenga siempre la forma deseada – rizado, liso u ondulado.
Tu desafío: ¡Imagina la nueva generación de cremas para peinar Sedal que darán aun más satisfacción y beneficios a las mujeres!
A través de una presentación en PowerPoint, un diseño, una ilustración o algunas fotografías, muéstranos tu idea. Piensa por qué a las mujeres les gustaría, piensa en el empaque, en el formato, en el ritual, en las recetas, en las fragancias o en cualquier otra cosa.
Ganadores Premio del Jurado
Selección de Sunsilk

KarineHimura #1 Premio
- Diseño Gráfico
- Ilustración
- Escritura creativa
- Diseño de Etiquetas & Envases
#1 Premio de 2.500 €
I met eYeka over the net less than a year ago, I was looking for ways to improve my creativity, at the time I had just graduated and I wasn't working yet, so I was looking for ways to participate into contests and show my works. eYeka is a very good platform for this, I would have never had the chance of working for a big brand such as Unilever if it wasn't for eYeka. I decided to participate in this context specifically because I always use Sunsilk's product but I suffer from allergic rhinitis and the combing creams made me sneeze all the time, especially because I used a lot of it! When I saw in the brief that I could invent a new perfume I thought that it was my opportunity! I don't know much about perfumes thought, so I have created the new packaging which more related with my job. I always do a lot of researches before starting to work on the creation, I use many methods from various national and international designers: I search for info on the product, to know more about the brand which is asking for the work, their public, and the product they would like. I also look for information in the competitors' products, and I start sketching. As I go on with the researches the idea becomes clearer in my mind and I list all the requisites that I want my product to have and how it will look like. Then I choose among the alternatives I found, looking for the best solution. Only after I start thinking about the aesthetics of the product, which needs to be functional before being nice!
Really liked the idea of combining two different & complementary products in a same packaging to offer double care to all types of hairs. The packaging concept is not only nice and well branded but also very functional

volodymyr_moskalets #2 Premio
- Video
- Escritura creativa
- Diseño de Etiquetas & Envases
- Fotografía
- Escritura de guiones para videos y animaciones
#2 Premio de 1.500 €
I love to create something new. And the greatest happiness – is when your ideas are useful. I was very interested in the idea of creating a new product for Sunsilk – such a famous brand. I hope that one day women all over the world can appreciate my idea into practice. And hope they like it. Thanks a lot!
A singled-minded idea that expands Sunsilk product and brand experience to a new segment. Very clever!

alexchapuis #3 Premio
#3 Premio de 1.000 €
I discover eYeka with a friend, I join in eYeka challenge to win more money and diversify my portfolio. Specifically I participated in Sunsilk challenge, because I love girly brief and beauty products. My creative process is: I look for the idea, I check the highness and the weakness of it, and when I begin the graphical design I saw if it's work.
Very innovative. It takes combining cream to a more fashion/beauty category. Inspiration for the brand moving forward.