Descubre los resultados de la convocatoria New Hair Care Brand
Desafío
Resumen de la convocatoria
Create a new beauty product that cares for women’s hair loss.
Hair loss affects more and more women and causes them to lose confidence. A team of French scientists has just invented a formula that can help prevent and relieve hair loss. They now need a creative mind to turn their formula into a brand new beauty product that cares for women’s hair loss.
Create a new beauty product that cares for women’s hair loss.
Format: Design or illustration with explanatory text: Why would you product idea appeal to women?
Ganadores Premio del Jurado
Selección de la marca
good4love #1 Premio
#1 Premio de 4.000 €
The subject of this contest was not easy. But since I am a man who loses his hair, I felt concerned! There are many treatments against hair loss, and it took me a while to find a concept that seemed really innovative. But no matter because my creative process takes time. I have read and re-read the brief to impregnate me. Then I let the past few days and nights to work my subconscious. And the solution came by itself, like magic. The result consisted of the formalization of this powerful idea to make it clear and attractive. For this I have mixed 2D design with the 3D to make the concept as realistic as possible.
The proposal delivered on the brief of creating a hair fall expert brand but caring and appealing for women. The delivery method created was gentle yet effective and credible. The idea developed is almost ready for commercialization.
La marca
nastasi #2 Premio
#2 Premio de 2.500 €
For this competition, I wanted to create something entirely new. It is very difficult because there are so many hair growth care products in our world! We imagine women with long thick hair in our mind, and so the slogan was born, as well as a new package design tools. The main goal was to create a packaging design for easy application and make it attractive to women. I really liked that there was no boundaries for creativity.
Most feminine yet credible format.
La marca
adamedworthy #3 Premio
- Diseño Gráfico
- Video
- Ilustración
- Animación
- Escritura creativa
- Diseño de Etiquetas & Envases
#3 Premio de 1.000 €
I really enjoyed tackling this project. The brief was wide, and it allowed a lot of creative freedom. I really like the briefs on Eyeka, they often offer a diverse array of projects for some of the world's biggest brands. I am very happy to have won third prize in this contest and I look forward to working on future projects.
Most creative delivery format.
La marca