Nueva Marca para el Cuidado del Cabello La convocatoria ha terminado

Descubre los resultados de la convocatoria Nueva Marca para el Cuidado del Cabello


Resumen de la convocatoria

Crea un producto de belleza nuevo que se ocupe de la caída de cabello en las mujeres.

La caída del cabello afecta más y más a las mujeres y les hace perder confianza en sí mismas. Un grupo de científicos franceses acaban de inventar una fórmula que puede ayudar a prevenir o a disminuir la caída del cabello. Ahora necesitan de una mente creativa para transformar la fórmula en un nuevo producto de belleza que se ocupe de la caída de cabello de las mujeres.

Crea un nuevo producto de belleza que se ocupe de la caída de cabello de las mujeres.

Formato: Diseño o ilustración con texto explicativo: ¿Por qué tu idea de producto es atractivo para las mujeres?

3 Ganadores 63 Contribuidores 76 Creaciones Aceptadas 21 Países 7 Idiomas

Ganadores Premio del Jurado

Selección de la marca

good4love #1 Premio
good4love 70 Puntaje Creativo
  • Diseño Gráfico
  • Escritura creativa

#1 Premio de 4.000 €

The subject of this contest was not easy. But since I am a man who loses his hair, I felt concerned! There are many treatments against hair loss, and it took me a while to find a concept that seemed really innovative. But no matter because my creative process takes time. I have read and re-read the brief to impregnate me. Then I let the past few days and nights to work my subconscious. And the solution came by itself, like magic. The result consisted of the formalization of this powerful idea to make it clear and attractive. For this I have mixed 2D design with the 3D to make the concept as realistic as possible.

The proposal delivered on the brief of creating a hair fall expert brand but caring and appealing for women. The delivery method created was gentle yet effective and credible. The idea developed is almost ready for commercialization.

La marca
nastasi #2 Premio
nastasi 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Diseño de Etiquetas & Envases

#2 Premio de 2.500 €

For this competition, I wanted to create something entirely new. It is very difficult because there are so many hair growth care products in our world! We imagine women with long thick hair in our mind, and so the slogan was born, as well as a new package design tools. The main goal was to create a packaging design for easy application and make it attractive to women. I really liked that there was no boundaries for creativity.

Most feminine yet credible format.

La marca
adamedworthy #3 Premio
adamedworthy 0 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Reino Unido

#3 Premio de 1.000 €

I really enjoyed tackling this project. The brief was wide, and it allowed a lot of creative freedom. I really like the briefs on Eyeka, they often offer a diverse array of projects for some of the world's biggest brands. I am very happy to have won third prize in this contest and I look forward to working on future projects.

Most creative delivery format.

La marca

Comunidad Nueva Marca para el Cuidado del Cabello

Conoce a todos los participantes creativos de la convocatoria

63 Participantes