Nueva Marca para el Cuidado del Cabello La convocatoria ha terminado

The subject of this contest was not easy. But since I am a man who loses his hair, I felt concerned! There are many treatments against hair loss, and it took me a while to find a concept that seemed really innovative. But no matter because my creative process takes time. I have read and re-read the brief to impregnate me. Then I let the past few days and nights to work my subconscious. And the solution came by itself, like magic. The result consisted of the formalization of this powerful idea to make it clear and attractive. For this I have mixed 2D design with the 3D to make the concept as realistic as possible.

For this competition, I wanted to create something entirely new. It is very difficult because there are so many hair growth care products in our world! We imagine women with long thick hair in our mind, and so the slogan was born, as well as a new package design tools. The main goal was to create a packaging design for easy application and make it attractive to women. I really liked that there was no boundaries for creativity.

I really enjoyed tackling this project. The brief was wide, and it allowed a lot of creative freedom. I really like the briefs on Eyeka, they often offer a diverse array of projects for some of the world's biggest brands. I am very happy to have won third prize in this contest and I look forward to working on future projects.