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Estudio de caso: Interpreting Coca-Cola’s energizing refreshment

Descubre más acerca de la historia de éxito de Coca-Cola

Desafío

Resumen de la convocatoria

Interpreting Coca-Cola as an Energizing Refreshment

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

5 Ganadores 1.586 Contribuidores 2.616 Creaciones Aceptadas 74 Países 10 Idiomas
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Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

Ganadores Premio del Jurado

Selección de Coca-Cola

Categoría Video

protonsanon
protonsanon #1 Premio
protonsanon 0 Puntaje Creativo
  • Video
  • Escritura creativa
Nueva Zelanda

#1 Premio de 24.000 €

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

Categoría Fotografía

garychan
garychan #1 Premio
garychan 0 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
Hong Kong

#1 Premio de 12.000 €

Categoría Diseño

kluster
kluster #1 Premio
kluster 1.550 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Italia

#1 Premio de 8.000 €

kluster
kluster #2 Premio
kluster 1.550 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Italia

#2 Premio de 4.000 €

kluster
kluster #3 Premio
kluster 1.550 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
Italia

#3 Premio de 4.000 €


Comunidad Coca-Cola - Energizing Refreshment

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1586 Participantes