Reinvent Président Butter for Breakfast Queda 18 días

Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

5.000 €
Queda 18 días
Ilustración - Escritura creativa - Diseño de Etiquetas & Envases

In western countries, butter is ubiquitous. In France, it is still a sign of traditional, authentic, pure, high-quality and indulgent food, and French people love butter! At bakeries, for example, they sell “ordinary croissants” and “butter croissants.” The latter are more expensive, far tastier, and even flakier!

Traditionally, butter is a staple breakfast food: spread on baguette, brioche, brown breads, or on sliced bread / toast. Some French people “dunk” their butter “tartine” in a big bowl of coffee (often with milk), tea or hot chocolate as the ultimate sign of a regressive, leisurely, healthy indulgence. Sometimes, they add jam, honey, hazelnut or chocolate spread to their butter tartine.

However, in reality, French people are eating less and less butter because less people, especially 18 to 24-year-old, eat breakfast at home during the week.

That’s why Président Butter, the market leader, who is known for “gastronomic quality & the pleasure of butter” needs your help to invent a new butter product specifically for breakfast in France. Can you help?

Confidentiality: 
This contest is subject to specific confidentiality terms. Your submissions and the details of this contest (including this brief and all the client’s materials available on this page) can’t be disclosed or used outside the contest. Please see the Non-Disclosure Agreement (NDA) available in the Appendix to the Rules for further details.

EASY SUBMISSION form is active for this contest. Learn more
Accede al brief completo, mantente informado y carga tu creación Inicia tu sesión para participar en la convocatoria