A new value menu for McDonald’s US. La convocatoria ha terminado
eÿeka Express

Descubre los resultados de la convocatoria A new value menu for McDonald’s US.


Desafío

Resumen de la convocatoria

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

Lee el Brief completo

54f0b855f62d4c11bd8785db49c74c76

McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

Ganadores Premio del Jurado

Selección de McDonald's

ma-create
ma-create #1 Premio
ma-create 934.910 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Rusia

#1 Premio de 1.250 €

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

McDonald's
Voine
Voine #2 Premio
Voine 42.460 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Rumanía

#2 Premio de 900 €

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

McDonald's
conceptionredaction
conceptionredaction #3 Premio
conceptionredaction 179.620 Puntaje Creativo
  • Escritura creativa
  • Escritura de guiones para videos y animaciones
Australia

#3 Premio de 600 €

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.

McDonald's

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

Mejores en Calidad

Mejores en Originalidad

Mejores en Narración

Premios

Más información

2 Premios

  • Cloverse
  • kashkasiri

Comunidad A new value menu for McDonald’s US.

Conoce a todos los participantes creativos de la convocatoria

30 Participantes