Power-Up in a Cup La convocatoria ha terminado

Descubre los resultados de la convocatoria Power-Up in a Cup


Desafío

Resumen de la convocatoria

Create a compelling storyboard, to convince on-the-go Millennials of the Philippines that Dole’s Fruit Bowls are “Power-Up In a Cup!”.

Tell the story of how Dole’s Fruit Bowls are “Power-Up In a Cup!” for busy Millennials in the Philippines, who see fruit as being a relevant daily snack.

1-page storyboard.

Lee el Brief completo

10 Ganadores 4 Los Favoritos de la comunidad 79 Contribuidores 131 Creaciones Aceptadas 27 Países 8 Idiomas
E9fb3bc4041c4530a4f84efc896f9bbf

Dole Dole

A big THANK YOU to Eyeka and to all the contestants who have invested their time and squeezed their brains' creative juices to come up with really interesting entries and ideas! This competition has definitely been a powerful and effective idea starter! It was rather difficult to narrow down the winning entries as there were exciting ideas from most of the boards that we see we can use for Dole Fruit Bowls! We are so excited to proceed to execution as we launch our new variants and bring to our markets' consumers a new option to POWER UP!

Ganadores Premio del Jurado

Selección de Dole

msalomon
msalomon #1 Premio
msalomon 1.189.120 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
España

#1 Premio de 2.500 € para Personal & Fresh Sunshine

We really liked the board's right amount of appeal, branding and communication. The entry has a strong potential to capture audience attention - creatively using color strengthen messaging of what Dole Fruit Bowls can bring in to a person and this being their angle of "power". This entry also supports the positive image of Dole as it uses "sunshine" for symbolism. This entry sparks many creative executions in our minds that can further strengthen the product's benefit and message.

Dole
85thoughts
85thoughts #2 Premio
85thoughts 107.820 Puntaje Creativo
  • Escritura creativa
  • Escritura de guiones para videos y animaciones
Reino Unido

#2 Premio de 1.500 € para Stairs

We liked the simplicity and straightforwardness of this entry - captures one's daily life full of challenging tasks that was augmented dose of Dole Fruit Bowls, you are equipped with what the "power" that one needs to go throughout the rest of the day, despite the energy that was put on everything one has accomplished.

Dole
aschmidt
aschmidt #3 Premio
aschmidt 173.980 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Alemania

#3 Premio de 500 € para DOLE: BEAT OF LIFE

This is a quite creative and interesting entry. We liked how the fruit bowls was used as an icon of sound and depicts a curious beat that entices the subject to get up and grab a bowl. This action in turn, gave the "power" needed for them to continue on their tasks.

Dole
the-inception
the-inception #4 Premio
the-inception 129.360 Puntaje Creativo
  • Diseño Gráfico
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Italia

#4 Premio de 500 € para Kite

The creative link between the relevance of fruit and the energy and power was truly creative. It sparks different ideas of execution that will make the board grab more attention and carry out a stronger message.

Dole
lugossyakos
lugossyakos #5 Premio
lugossyakos 48.680 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Hungría

#5 Premio de 500 € para The Best Part Of The Day

Very creative indeed. We liked the idea of creating an iconic sign that may be promising to use that shall arouse curiosity which will potentially build brand awareness and messaging. We also thought of linking the D symbol to a fruit cup held sideways! Now that's what sparking an idea in our mind means!

Dole
gi_leiva
gi_leiva #6 Premio
gi_leiva 423.270 Puntaje Creativo
  • Diseño Gráfico
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Argentina

#6 Premio de 500 € para Pale Energy

Simple, straightforward and universal. Effectively shows individuals that carry out different lives with one thing in common on that they both use up energy which needs to be replenished at the later part of the day. This is where Dole Fruit Bowls effectively comes in - giving back the "power" they need to carry out their daily lives.

Dole
kdovgun
kdovgun #7 Premio
kdovgun 39.500 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Rusia

#7 Premio de 250 € para "The charge of energy in one bowl" is the perfect snack for every day!

Very creative and realistic! This entry illustrates the reality of our daily challenges and when you come to think of it, can be broken down to mini-boards with all the same message - Dole Fruit Bowls is your perfect "power-up" snack companion for your daily struggles.

Dole
thechulun
thechulun #8 Premio
thechulun 1.108.920 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Animación
  • Escritura creativa
Indonesia

#8 Premio de 250 € para Mission: Impossible

I loved it's powerful and relevant story - very creative to use the Mission Impossible execution and link Dole Fruit Bowls as the main tool to carry out "impossible" challenges and assignments.

Dole
tavoaxdonis
tavoaxdonis #9 Premio
tavoaxdonis 108.980 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Guatemala

#9 Premio de 250 € para Alternate universe

I really appreciated the nice messaging that came with this board as it looks to 10 years and beyond and highlights on what the benefit of fruit can be in the longer run.

Dole
ma-create
ma-create #10 Premio
ma-create 840.370 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Escritura de guiones para videos y animaciones
Rusia

#10 Premio de 250 € para elevator

I enjoyed the creative execution of using an elevator to depict clear messaging of power - in times of power out, there is a Dole Fruit Bowl to power one up.

Dole

Los Favoritos de la comunidad

Basado en los votos de los participantes en el Foro de Debate

Mejores en Calidad

Mejores en Originalidad

Mejores en Narración


Comunidad Power-Up in a Cup

Conoce a todos los participantes creativos de la convocatoria

79 Participantes