Trésor / Krave - Innovation for teens La convocatoria ha terminado
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Descubre los resultados de la convocatoria Trésor / Krave - Innovation for teens


Desafío

Resumen de la convocatoria

Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

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Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

Ganadores Premio del Jurado

Selección de Kellogg's

ludmila_lak
ludmila_lak #1 Premio
ludmila_lak 164.450 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Rusia

#1 Premio de 1.500 € para FullSnack

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's
shobz
shobz #2 Premio
shobz 1.196.600 Puntaje Creativo
  • Diseño Gráfico
  • Video
  • Ilustración
  • Animación
  • Escritura creativa
  • Diseño de Etiquetas & Envases
  • Fotografía
  • Escritura de guiones para videos y animaciones
Filipinas

#2 Premio de 600 € para Muffeal

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's
azoulayraphael3
azoulayraphael3 #3 Premio
azoulayraphael3 77.520 Puntaje Creativo
  • Diseño Gráfico
  • Ilustración
  • Animación
  • Diseño de Etiquetas & Envases
Francia

#3 Premio de 400 € para TRESOR Grenade - Pull the pin out of your morning !

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's

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Comunidad Trésor / Krave - Innovation for teens

Conoce a todos los participantes creativos de la convocatoria

45 Participantes