Resultados | El expositor de helados del futuro – Imagina un concepto nuevo para expositores de helados que cree una experiencia de compras más atractiva y conecte mejor con los amantes de los helados.

Descubre los resultados de la convocatoria Ice Cream Cabinet of the Future

Desafío

Resumen de la convocatoria

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 Ganadores 4 Los Favoritos de la comunidad 77 Contribuidores 82 Creaciones Aceptadas 34 Países 9 Idiomas

Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Ganadores Premio del Jurado

Selección de Unilever

theblueoctopus #1 Premio

theblueoctopus 114.740 Puntaje Creativo

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Singapur

#1 Premio de 3.000 €

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever

aline_ferreira #2 Premio

aline_ferreira 68.230 Puntaje Creativo

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Brasil

#2 Premio de 1.500 €

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever

kamshiyolga #3 Premio

kamshiyolga 2.140 Puntaje Creativo

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Ucrania

#3 Premio de 500 €

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever