Tommy Hilfiger In-store La convocatoria ha terminado
eYeka Express

Come up with fantastic ideas for non-digital shopping experiences!

Comienzo 30 de septiembre de 2016 Fin 9 de octubre de 2016 23:59 UTC Deliberación Resultados diciembre de 2016
Comienzo
30 de septiembre de 2016
Fin
9 de octubre de 2016 23:59 UTC
Resultados
noviembre de 2016
Brief

Contexto

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

All Tommy Hilfiger stores reflect the brand’s “classic American cool” DNA and the mix of classic and modern influences that epitomize Tommy Hilfiger’s preppy heritage. 

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.

Desafío Creativo

Come up with fantastic ideas for non-digital shopping experiences

What will give the consumer a wow experience in a fashion store? We are looking for non-digit­al ideas for Tommy Hilfiger flagship fashions stores in European cities.

We are looking for truly innovative, radical and interesting ideas for events, happenings and experiences in-store. Here you can be avant-garde on a high creative level and think freely.

Re-think the shopping experience:

Create an innovative unique in-store experience that people will want to go and engage with.

Think about something that will make you stay in the store longer, shop and have a great time.

The shop must become a destination you want to visit, get inspired and spend your free time.

Give people a reason to visit Tommy Hilfiger store:

  • Is a store an inspirational temple?
  • Is it a media channel? Is it the ultimate service experience?
  • What can store staff do and which services can they offer?
  • What type of events can be hosted in store, which events do people like to attend?
  • Which musical or creative experiences do people want to revive?
  • Which celebrities / iconic people engage with and how?
  • What can you do in the store, apart from shopping?
  • What activities can you imagine to do in-store?

Just give us all your ideas. Real experiences. Real events. Tactile feelings.

No digital solutions. We have many digital solutions in place, we want to re-invent and revitalize the physical in store experience as well, so please do not encompass digital solutions.

Please focus on what you can DO in-store instead of how the store will look like and the detailed store design.

DO’s:

We are looking for inspiring and radical new in store thinking that encompasses

  • Culture
  • Workshop
  • Playful and yet meaningful
  • Engaging and creative
  • High involvement
  • Visual Power

DON’TS:

No digital solutions. We have many digital solutions in place, we want to re-invent and revitalize the physical in store experience as well, so please do not encompass digital solutions.

Please focus on what you can DO in-store instead of how the store will look like and the detailed store design.

In addition to describing your idea, answer these questions:

  1. Why is the idea good at making people come and stay in the store?
  2. What is the unique creative twist in the idea?
  3. How does it fit the Hilfiger brand?

 

Consejos

Te damos estos ejemplos para que te hagas una idea de lo que espera el cliente. Por favor, no lo uses en tu presentación, de lo contrario, será rechazada.

Tommy Hilfiger has arranged musical jams called “Hilfiger Jam” where the audiences are sitting on little Hilfiger coloured pillows enjoying live music. Fantastic and unique events.

For more visual inspiration, please view the Tommy Hilfiger brand mood board and the in-store experience mood board by clicking the following links:

Remember its purpose is to inspire and not to limit your imagination.

Hilfiger's collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry. Hilfiger has also sponsored several musical events. By the mid-1990s, Hilfiger's style of clothing was popular with both the American preppy scene and as hip hops fashion. Hilfiger has a longstanding passion for philanthropy and, through the global TommyCares organization; the Tommy Hilfiger company supports various international initiatives and charities including Save the Children, Autism Speaks and the World Wildlife Fund.

Premios

Premio del Jurado

  • #1 Premio 1.500 €
  • #2 Premio 600 €
  • #3 Premio 400 €

Formato

PDF

Criterios de Selección

  • Impact (wow effect)
  • Saying power (you want to stay in store)
  • Curiosity (you want to ask what’s new, what’s next)
  • On brand (fits the Hilfiger universe)
Pautas

Pautas para esta convocatoria

  • Entries should be in English
  • Las autorizaciones y licencias para utilizar elementos protegidos (incluso música, fotos…) deben incluir al menos: (i) el derecho de incorporar los elementos protegidos en nuevos trabajos que se derivan o que son basadas en estos elementos, (ii) el derecho de utilizarlos con fines comerciales y (iii) el derecho de utilizarlos en la Internet. Debes poder proporcionarnos una prueba escrita des estas autorizaciones y licencias en cualquier momento.

Pautas estándares de eYeka

  • No muestres ningún dato personal en la presentación (nombre, número telefónico, dirección de e-mail, etc.)
  • Mantén una versión de alta calidad en tu creación para ser utilizada en caso de ser seleccionado ganador.
  • Tu presentación debe ser tu propia creación para ser considerada en la convocatoria.
  • Debes obtener una autorización escrita de cada uno de los autores y actores que hayan participado en el vídeo.
  • Si has utilizado obras (música, fotografías, diseños, etc.) de otros autores, indica en la descripción del medio utilizado si la música y/o las imágenes empleadas son de tu propia creación e incluye enlaces a la licencia que te otorgue los derechos de uso de dicha música o imágenes.
  • eYeka te pedirá que proveas pruebas escritas o una copia de todos los documentos escritos confirmando la autorización a eYeka y a sus clientes para utilizar los medios según los términos de las Reglas del concurso.
  • Cualquier presentación que no cumpla con estas regulaciones no será considerada para el concurso.